Value Village® Survey Reveals Top Canadian Halloween Costume Trends

TORONTO, October 10, 2018 /CNW/ — When it comes to Halloween costumes this year, Canadians are opting for originality and bucking tradition: a whopping 55 percent state they would like to wear a costume no one else will have, according to a new survey from Value Village, also known as Village des Valeurs® in Québec. It’s no surprise that Halloween is the #1 occasion for thrift shopping.

Forty-four percent of Canadians say Halloween is their favourite holiday.  Retail Me Not estimates the average Canadian spends between $100 and $200 during Halloween, with over $50 spent per costume. So, most North Americans recognize the value of thrift during the Halloween season, with more than 72 percent saying they will either thrift or use their own pre-owned items for their costume. As Halloween planning begins, Value Village is excited to give shoppers the opportunity to get creative with their costumes and homes without breaking the bank.

“At Value Village, we pride ourselves on being the only retailer to offer a large selection of both brand-new and pre-owned Halloween merchandise,” said Duane Woods, president and CEO of Value Village. “Considering more than 80 percent of people feel that thrift shopping for their Halloween costume is a smart sustainable choice for something they only wear once, Value Village has everything they need at a great value.”

Halloween Trends to Watch in 2018

Approximately 40 percent of respondents said they spend one to two months deciding what costume to wear and how to celebrate Halloween.

  • Creative and Comfortable Beats Out Funny: While 32 percent of Canadians state they want to look funny in their costume, more people are leaning toward creative or comfortable (41 and 38 percent, respectively).
  • Baby Boomers Love Troopers: Among the most popular movie or TV show-inspired costumes, 48 percent of Boomers think that Star Wars will be the most popular this year. Meanwhile, Gen X is holding on to nine-season Walking Dead at 39 percent.
  • It’s Marvel’s Universe for Gen Z and Millennials: When asked which movie or TV show will inspire most group costumes, Gen Z and millennials voted for Avengers (48 and 43 percent, respectively).
  • Double the Costume, Double the Fun: While 80 percent will only wear one costume this year, 16 percent state they will wear two – one for the day and one for the night.
  • Who’s the Boss: For one day of the year, parents hand the reigns over to their kids with 60 percent of parents allowing their kids to choose their own costume.
Canadian Halloween Survey Infographic
Value Village Halloween Survey Infographic 2018

By heading to their nearest Value Village, consumers can benefit from:

  • Costume Consultants: Thinking up a costume idea is stressful! That’s why Value Village has in-store costume consultants to help shoppers create a one-of-a-kind look with DIY Halloween costumes, tips and tricks. With pop culture inspiring most costume decisions, Value Village helps shoppers curate a unique version of their favorite celebrity, on-screen character or trend that none of their Instagram followers will have.
  • More Than Just Used: Every year, Value Village offers an exclusive line of brand-new Halloween costumes, wigs, makeup and accessories – perfect to combine with the reused clothing and accessories that already fill the aisles.
  • It’s All About the Décor: Going all out for Halloween means more than just dressing up. Value Village loads its shelves with new and used Halloween décor to help decorate homes inside and out – whether that means creating a terrifying haunted house for trick-or-treaters or sticking to simple décor for a party.
  • Halloween Hub: ValueVillage.com provides a store locator tool, costume inspiration and instructions for Halloween DIY costumes and home décor.
  • Social Media: More than half Canadians share photos of their Halloween celebrations, so join in on the fun by engaging with Value Village social platforms via the #thriftortreat hashtag on Facebook.com/Savers, @SaversVVillage on Twitter and @ValueVillage_thrift on Instagram.

??? Will you dress up this Halloween?

SOURCE: Value Village

✔ You may also be interested in reading:
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Canadian Snowfall Facts and Snow Removal Safety (Infographic)
10 Ways for Kids to Pass the Time on Christmas Eve

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